Cricket Australia has joined forces with Woolworths in a new partnership that’s set to support the next generation of Australian cricketers.
The partnership sees Woolworths secure the naming rights for Australian cricket’s highly anticipated and brand-new entry-level program, Woolworths Cricket Blast.
The new program is replacing the in2CRICKET and T20 Blast programs in schools and clubs from this season.
In addition to the naming rights of Woolworths Cricket Blast, Woolworths will be involved with the Mascot Challenge, a school program for kindergarten to year two students, junior cricket formats, regional talent academies, as well as male underage teams and championships.
“We are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game,” Cricket Australia chief executive James Sutherland said.
“With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.
“We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”
Woolworths Cricket Blast will officially launch in July.
Woolworths will also become the Official Partner of the Men’s International Cricket Team and Series’ and Official Supplier of the KFC Big Bash League and rebel Women’s Big Bash League.